On August 14 and 15, during the Obon holiday, Fujiarte took part in the Echizen-shi Summer Festival 2024. The city is home to more than 3,000 Brazilians, many of them employed by Fujiarte, which reinforces the company’s connection with the local community. At the festival, Fujiarte offered a cultural experience with the distribution of personalized fans, Brazilian guarana and balloons for the children. One of the main attractions was the presence of artist Evaristo Omido, who produced more than 100 free caricatures for visitors.
Influencers Marcio, from Crazy Japan TV, and Camila Pipoka, brand ambassadors for Fujiarte, were also present at the event, interacting with the public and creating moments of engagement with the participants. The festival, held in a theme park with attractions such as a Ferris wheel and roller coaster, attracted a wide range of audiences, with cultural performances including samba shows and traditional Japanese activities such as bon odori. Fujiarte would like to thank the city of Echizen, the artists, influencers and collaborators who contributed to the success of its participation in the event.
